What is the primary goal of advocacy planning?

The primary goal of advocacy planning is to represent marginalized communities. This approach focuses on empowering those whose voices are often overlooked in traditional planning processes. Advocacy planning aims to ensure that the needs, desires, and rights of these communities are recognized and addressed within urban planning and development initiatives. By advocating for their interests, planning professionals can work towards achieving more equitable outcomes in the built environment.

The emphasis in advocacy planning is not merely about marketing properties, increasing urban density, or improving infrastructure; rather, it is about giving a platform to underrepresented groups who may lack the resources or influence to advocate for themselves. This method seeks to integrate social justice into the planning practices, fostering inclusive participation that can lead to fair access to resources and opportunities for all community members.